Creating custom content for a spectacular display
Our team was further commissioned to design custom content to display on the building and use the system to its full capability. Through stakeholder workshops, our team helped the client portray local stories, the history of the iconic building and its position on the city skyline. The system is flexible, with custom scenes able to be called up to celebrate annual calendar events, with nightly shows and animated content created to engage with the city and its community.
The overall lighting design takes inspiration from the soaring interior of the 101 Collins Street lobby and its sophisticated metallic palette, as well as from the diversity of Melbourne itself – a colourful, frenetic urban hive, visually represented at night through dramatic hues of light.
Adding light to the night
Invisible during the day, the permanent light fixtures leave the building’s familiar silhouette and architecture visually intact. Under the cloak of darkness, however, the façade comes alive with a 3D canvas of evolving art. Starting with an initial sunset scene, this morphs into a 7pm community show and a 10pm romantic show. A series of scenes designed around common themes follow every hour before the evening’s showcase winds down with a moonset refrain.
All content is custom designed by Arup, working alongside the client and stakeholders to understand how feature lighting helps the client engage with the city after dark