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A revolution in demand responsive transport is underway, but is not yet delivering maximum value for the masses. A new integrated approach could leave travellers happier, reduce costs for the public sector and present new profitable services for operators.

The actions of bus companies, digital new entrants, taxi companies and local authorities will govern the path forward, and we challenge these groups with several provocations that we believe will spark a new revolution of demand responsive transport, enabling a more inclusive and effective public transport system.

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Integrated demand responsive transport in cities
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