Developed in 1986 with Arup’s original designs, Broadgate – the largest pedestrianised neighbourhood in Central London – was once also the City of London’s premier office district. But with extraordinary growth and changes in the surrounding area, Broadgate has seen the need to change, too.
Today Broadgate is undergoing a transformation into a world class, mixed-use destination for London, including 4.9 million sq. ft. of new and redefined workspaces, retail and restaurants, bringing people together to work, shop, drink and dine.
Arup’s urban design team was commissioned by British Land to develop a placemaking strategy to guide Broadgate’s journey from a predominantly office complex to a vibrant central London neighbourhood. Arup’s placemaking strategy took the form of a masterplan framework to enable British Land to make future design, land use and investment decisions within the estate. The strategy was informed by a robust baseline assessment of the campus and context from movement patterns to climatic performance, and from demographic change to future-workplace trends.
By 2030, British Land expects around 50% of its Broadgate business tenants will come from outside the traditional financial sector with a growing focus on Fintech, Technology, and Media. At the same time, the lifestyle expectations of future users and employees are changing, and their employers are in a race to attract and retain talent. Broadgate must respond to this change if it is to remain competitive as a successful central London mixed-use destination.