The rise of e-commerce, greater automation and personalisation, and social, economic and environmental concerns are reshaping how, when and where we shop.
The design and build of shopping centres of the future must be adaptable and resilient to future change. Social, technological and economic trends are shaping consumer needs – the shopping centre of the future will be a memorable, seamless and personalised experience for consumers, bringing together retail, dining and entertainment.
The new Hybrid Retail report explores four plausible scenarios on the future of the retail sector at the intersection of consumer motivations: enjoyment, control, power and belonging.