London 2012 Olympic Park; London 2012 Olympic Park;

Services

Visualisation

Our multidisciplinary visualisations bring future projects to life, aiding decision-making and engagement.

Our multidisciplinary visualisations bring future projects to life, aiding decision-making and engagement.

Visualisation is a powerful way to bring certainty and confidence to major projects. Our visualisation team produce compelling models, simulations and other digital experiences to help clients explore their schemes in sensory detail. These visually rich, virtual, acoustic simulations bring people closer to designs, build public confidence and investor support throughout the lifecycle of a project or programme.

Experiences that engage

Too many projects fail because they’re badly communicated. Misperceptions are allowed to take hold. Infrastructure projects are often many years long, and it’s important to use visual and experiential storytelling techniques that visualisation can offer, to maintain support and engagement throughout. Far from how things simply might ‘look’, visualisation is now a vital engagement tool on successful projects and programmes.

Our approach combines visualisation expertise you would normally find in the film industry, backed by deep insights into the built environment and project delivery. We produce compelling experiences that engage public, investor and policy-making audiences alike, working on projects in architecture, engineering, masterplanning, landscaping, product design, training, public events and artistic installations.

Seeing is deciding - We have developed our own urban futures visualisation tool, called ‘Immercity’. It lets clients explore their proposals in a rich, data-driven and photorealistic experience, one that brings incredible clarity to major investment decisions.

Benefits across the project lifecycle

Visualisation humanises design, bringing practitioners closer to the public they serve. It’s cost-effective too, meaning many more projects can be engagingly presented to a greater number of stakeholders and communities.

Here’s how it can help your project:

Storytelling

Benefits across the project lifecycle

Storytelling


Planning approval is more likely to be gained, when you can demonstrate your thinking visually. We used this technique to expedite the London 2012 Games site that brought confidence to decision makers on everything from security to lighting to pedestrian modelling and media needs.

Digital engagement

Benefits across the project lifecycle

Digital engagement


We provide visual and experiential tools that will help get a project off the ground, illustrating relevant user stories or journeys, reflecting a scheme’s true impact and potential in an engaging way. At Heathrow Airport, our sound booths allowed the public to experience air noise changes, in an immersive VR experience.

Find out more about our work at Heathrow

Operational simulations

Benefits across the project lifecycle

Operational simulations


Designing any kind of new service used to involve a degree of guesswork and chance. Not anymore. Our team can now simulate every aspect of a proposed service or experience – acoustically, visually, spatially – allowing teams to explore improvements, gauge operating costs, and gain public feedback. For High Speed 2 in the UK, we developed an immersive model that reassured decision-makers, the public and operators about the new line’s design, experience and impacts. This work led to quantified improvements to the overall design specifications for the new service.

Find out more about our work on HS2

Visualisation portals

Benefits across the project lifecycle

Visualisation portals


These help project design teams and stakeholders to view proposals and systems across scales, context, design and data. They help to enable focus on often less tangible factors like the environmental impact or the social benefits of a proposed project. They are an effective way to ensure everyone’s understanding and expectations stay aligned throughout the project.

Designs that work for everyone

At Arup, we believe that design should be human-centred – and that means it should work for everyone. The powerful tools we have developed mean we can now model the world for those who experience it differently, testing a design can be navigated by those with neuro-diverse conditions, or visual and hearing impairments.

We can now model the world for those who experience it differently, testing a design can be navigated by those with neuro-diverse conditions, or visual and hearing impairments.

Get closer to design

We love to design and construct new ways for clients to encounter design. In addition to our existing SoundLab acoustic modelling environments (in London, NYC and San Francisco), we now have Experience Theatre (a room-scale sensory and immersive simulation theatre) and iLab (an acoustic laboratory offering immersive stereo projection tracking). These are experimental facilities that bring designs to life using the latest augmented and extended reality tools. Whether you’re planning a new transport system, city district, or cultural building, iLab and Experience Theatre can enable detailed exploration of every element of the proposed scheme.


Talk to our experts

You can access our visualisation services through regional consultants around the world. Wherever you’re based, we can help you look beyond your sector to explore new sources of inspiration and identify opportunities for growth.