Arup is drawn to projects involving complex, atypical problems requiring non-standard solutions. We are uniquely positioned to serve a mix of public, private and industry clients with large stakes in the evolving mobility paradigm. We conduct internally funded research and produces thought-pieces regarding the future of transit, highways, rail and airports.
Conducted jointly by Arup with Oniracom in the United States and Australia, this report investigates the potential of public sentiment analysis (PSA) using Mobility as a Service (MaaS) as a test case. The insights in the report will help transport planners and policymakers to understand the role social media plays, how reactive it is, opportunities to use it and what to look for before investing in PSA as a feedback tool.
Our research project involved the use of sentiment analysis to compare and contrast trip marketplaces in Greater Perth, Western Australia and King County (including City of Seattle), WA.
PSA is a growing field where commentary on social media is ‘scraped’ to understand how the public reacts to incidents and to service changes. Sentiment analysis is a data-driven technique becoming more common globally to assess with currency and over time, consumer experiences and appraisals of variables of interest. The technique gives insight into the ideas, opinions, wants, needs and concerns of members of the public relative to topics of interest. These personal expressions may be understood spatially and temporally by analysing the rich attributes of social data.
