Arup has pioneered digital tools’ ability to improve the physical world, designing and implementing innovative technologies that bring new levels of immersion and delight to arts environments. Our work on the Virginia Tech CreateCube represents the coming shift to hybrid environments, where digital technologies are used to enhance the experience of physical art.

Our SoundLab modelling suite allows clients and public to experience how venues will look, feel, and sound, before they are built. We’ve even used these tools in creative collaboration with artists and musicians like Lou Reed and Nick Cave, producing immersive spatial experiences for the listener. And our MassMotion tool provides valuable data-driven insights into the movement of people in public spaces, informing better design choices.