Isabel Iglesias
Europe Press Office, Spain
Arup has unveiled a new ImmersionLab in Madrid, a state-of-the-art immersive audio and visual experience that harnesses the latest digital technology to deliver real-life simulations of real or projected spaces.
Integrating virtual reality with the latest auralisation technology, the next-generation ImmersionLab enables design teams, clients and stakeholders to experience first-hand the soundscapes and visual surrounds of the natural and built environment, even before they are physically created.
This new tool significantly changes the collaborative design process, creating a highly engaging experience of the built environment that will enable clients and partners – as well as the local community - to experience different design possibilities at an inception stage, leading to more informed decision-making.
