Arup and MaRS Discovery District recently collaborated to define the value proposition associated with Mobility-as-a-Service (MaaS) from the perspectives of service vendors, consumers, transit agencies and governments – with a specific focus on the Greater Toronto and Hamilton Area.
Building on an emerging body of research, the team identified both common and diverging themes expressed by various stakeholder groups regarding the value of trip types offered by mobility services. The report includes findings that, to date, the MaaS eco-system has grown through private sector enterprise and technological development while the public sector has tended to react in response to these changes.