I help lead the Experience Design practice. We are a multidisciplinary team, integrating our different skills to shape digital products and services as well as physical spaces. It’s really a new discipline, one we call ‘experience design’.
Digital technology and the internet of things are creating the opportunity for more meaningful connections: between experiences, people and spaces. I have led teams using those technologies to provide connected, visitor-centred experiences for The National Trust, the V&A Museum, the Edward M Kennedy Museum, Transport for London and Delta Airlines. I have also led design projects to connect spaces and districts through large scale physical experiences, community engagement, smart building strategies and digital masterplans.
Our digital products and services are helping to provide a smarter travel experience. They include customer touchpoints, digital wayfinding and enterprise management applications for clients from MTA Subways, Link NYC and Link UK to LA Metro, CitiBike and East West Rail.
I am a former board member of the Society for Experiential Graphic Design and a visiting professor at Pratt Institute, Cornell Tech, and the School of Visual Arts. I also publish. My papers and articles include Smarter NYC: how city agencies innovate (Columbia University Press), Designing for cities (O’Reilly Press) and – with Arup’s Tristram Carfrae – Engaging everyone: virtual design and consultation come of age. My work has been recognised in awards from Cannes Lions, Fast Company, Communication Arts to the Smart City Expo world congress.