Integrated Demand Responsive Transport in Cities

A revolution in demand responsive transport is underway, but is not yet delivering maximum value for the masses. A new integrated approach could leave travellers happier, reduce costs for the public sector and present new profitable services for operators.

This report tests the feasibility of integrated demand responsive transport (DRT), using real data from anonymised medium-sized UK cities. In the scenarios considered, we replace poor performing low frequency buses with an integrated demand responsive transport service that shuttles users to a high frequency bus route. 

From our preliminary study, integrated demand responsive transport appears to hold great potential. However, it’s future remains uncertain. The actions of bus companies, digital new entrants, taxi companies and local authorities will govern the path forward, and we challenge these groups with several provocations that we believe will spark a new revolution of demand responsive transport, enabling a more inclusive and effective public transport system.