A child experiencing a city through Urban95 virtual reality; A child experiencing a city through Urban95 virtual reality;

Urban95 VR experience, Various

Inviting decision-makers to experience a city as a young child

By 2050, 70% of the global population will live in cities. The challenge for city leaders, planners, architects and innovators is to create urban environments that satisfy the needs of its inhabitants. Importantly, this includes the needs of children, for whom early experiences can have profound effects on their long term health and development, yet are too young to tell us. 

The VR experience

Arup and the Bernard Van Leer Foundation developed the Urban95 virtual reality (VR) experience to act as a mechanism for change. It aims to raise awareness about some of the common challenges currently faced by young children in cities around the world, and encourage decision-makers and thought leaders into thinking from the perspective of 95cm tall - the average height of a 3-year-old.

To achieve this, our experiential environments, acoustics, and behavioural experts designed a small fictional neighbourhood that could be anywhere, almost like a theatre set that users can immerse themselves digitally in Virtual Reality. Through the lens of a 3-year-old, everything within this setting appears significantly larger, louder, and more overwhelming compared to the adult experience.

"The wellbeing of babies, toddlers and their caregivers is the best measure of a vibrant, prosperous and healthy city. Yet, they can be invisible to city leaders as a group with specific needs" commented Ardan Kockelkoren, Urban95 Coordinator at the Bernard van Leer Foundation. 

Our objective is to gather different insights from the experience, so that challenges or opportunities users spot become personal lessions they can embrace as their own.

If you could experience a city from 95cm, the height of a healthy 3 year old, what would you change?
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New combination of experiential technologies

The virtual reality represents a living, breathing urban environment as accurately as possible. It is a microsimulation of a living, breathing city, populated by procedurally generated traffic, with gigantic cars controlled by AI that move their way through the environment. People are featured living out their lives in a series of different temporal loops so no two user experiences are the same. With a soundscape to match, the experience uses object-based audio for the traffic that is generated in real time. The caregiver and child actors were filmed and scanned using volumetric video so that the user experiences them in full 3D from lower down - a child’s perspective. 

In our newest iteration, Arup and the Bernard Van Leer Foundation have introduced design interventions showing, how through a series of interim measures, communities and local districts can own and prototype changes in cities at local level and make positive, lasting change to the lives of their inhabitants. 

By immersing users in a virtual world that simulates the experiences of young children and their caregivers, these tools can help to raise awareness of the obstacles and difficulties that families face when navigating urban environments. ”

Victoria Chavez Barriga Victoria Chavez Urban95 Officer, Bernard van Leer Foundation

Moving beyond the VR experience

To introduce and accompany the experience, we developed a short series of activities that could be used for events attended by thought leaders in the built environment. These allow users to be taken on a journey from the real world into virtual reality, back to life today.

A goal-oriented approach looks beyond the VR experience to shape the outcomes people take away, allowing them to fully explore the question behind the programme: “If you could experience a city from 95cm – the height of a 3-year-old – what would you change?”

This collaboration with Bernard van Leer Foundation was an incredible opportunity to use virtual technologies as catalysts for social change. Inspiring designers, planners and policy makers through experience shows the power of immersive technologies. ”

Henry Harris Henry Harris Associate, Virtual and Visualisation
Urban95 VR was launched at the Growing up in the City event, where leaders and experts in this field discussed why and how we should design cities with the youngest children in mind.
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