An installation of hanging light bulbs with coloured round plastic discs laid on the timber floor. ; An installation of hanging light bulbs with coloured round plastic discs laid on the timber floor. ;

{Whose Bright Idea?} Sydney, Sydney

Shining a light on collaboration, excellence and circular design

Design Show Australia is a landmark architecture and design event. Seven thousand people across the diverse design industry attended the inaugural 2022 show in Sydney to see Australia’s best and brightest design leaders. 

We led a consortium of partners to design and build the {Whose Bright Idea?} installation for the event. The installation invited visitors into an immersive environment to consider the lifespan of products and materials beyond the immediate timeline. Using modular and timeless light fixtures and innovative construction materials the installation drew people into the space to hear and see a story of the circular economy

Inspired by circular economy design, collaboration and design excellence, nine design collaborators came together to ensure every element of the installation design can be reused to inspire people across the globe.

Project Summary


9 collaborators

6monthsfrom commission to delivery

7,000visitors

We led a consortium of partners to design and build the {Whose Bright Idea?} installation for Design Show Australia. Inspired by circular economy design, collaboration and design excellence, nine design collaborators came together to ensure every element of the installation design can be reused .
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A circular economy lightbulb moment

Lighting trends come and go and too often lighting materials are replaced and discarded. Together with our project collaborators, we wanted to create an installation inviting designers, architects and, product manufacturers to consider the lifecycle of their designs – from conception to reuse – and highlight how design excellence can contribute to the circular economy. 

We created a tactile and immersive installation with two areas for visitors to explore highlighting the need for accessible design and materials.

The first space featured the Flos Parentesi luminaire designed in 1971 by Achille Castiglioni and Pio Manzu and supplied in Australia by Euroluce. Using modular design and bluetooth-controlled light sources we show how excellence design can withstand time, remain relevant and is key for circular outcomes. Our acoustics team developed a soundscape for the space featuring the words of our firm’s sustainable development leaders and a vintage Italian disco soundtrack inspired by Flos design.

Two women looking at a large black shiny exhibition booth which contains a display of hanging light bulbls and sounds Two women looking at a large black shiny exhibition booth which contains a display of hanging light bulbls and sounds
{Whose Bright Idea?} installation, inspired by circular economy design

The second area was a passageway with a wall detailing the design process journey and the impact design excellence and collaboration can make over time. Sound and light locks kept the two experiences discrete but connected. 

Every element of the installation was built from reusable components and can be reused, including modular construction panels. Material selection was guided by simplicity of assembly, reusability, and design excellence. The installation has a circular lifespan and can be used again at other design shows or in another application.

People looking at a black wall with white writing and lines,  showing the journey of the design of a lighting exhibition People looking at a black wall with white writing and lines,  showing the journey of the design of a lighting exhibition
The passageway wall detailing the design process journey

Harnessing collaboration to deliver excellence

Like all the best designs, this installation was the result of collaboration between passionate design, lighting, architecture, building and materials experts. 

Compared to typical design and construction projects, the time from brief to delivery for the Design Show installation was short. With only six months to complete the installation, participants from nine organisations, including our frequent collaborators Woods-Bagot, Buildcorp and Euroluce, engaged in a fluid, intuitive process. We workshopped ideas and each partner contributed creative solutions as the project grew in scope. The installation’s title – {Whose Bright Idea?} – directly references this organic design culture, a truly collaborative effort that achieved an ideal balance between aesthetic value and sustainability considerations. 

Our consortium of partners extended the discussion of installation’s themes with a series of talks at Design Show Australia. We spoke about the benefits of lighting design, how different disciplines such as architects, interior designers, and lighting designers approach the subject, and how each needs to be involved to deliver the best result. The striking design and execution of our installation was the perfect example of such collaboration.